How food packaging is designed to make decisions for you - and what to look at instead
I've spent years working as an Art Director and packaging designer. And I can tell you that every element on a food pack - the colours, the font sizes, the claim placement - is a deliberate decision designed to help you make a faster choice. Here's what that actually means for your trolley.
What are macros and do you need to track them?
"Macros" gets thrown around a lot in nutrition circles but it's actually a really simple concept. Here's what macronutrients actually are, what each one does, and whether you actually need to track them - honest answer included.
How to actually read an Australian nutrition label
You pick up a packet, flip it over, and immediately feel overwhelmed. Here's how to make sense of every single part of an Australian nutrition label - the nutrition panel, the ingredients list, and the health star rating - using a box of Weet-Bix as our guide.
What is TDEE and why does it matter more than your "goal calories"?
Most calorie tracking apps give you a number to hit - but do you actually know where that number comes from? Understanding your TDEE is the difference between following a rule and understanding a system. And understanding the system means you're never dependent on an app to tell you what to do.
Carbs, protein, fat and alcohol - how many calories per gram?
Carbs, protein, fat and alcohol each contain a different amount of energy per gram - and once you know these four numbers, reading any nutrition label gets a whole lot easier. This is the foundational knowledge that makes everything else click.
What actually is a calorie?
A calorie is just a unit of energy - nothing more, nothing less. Here's what that actually means, where the concept came from, and why "a calorie is a calorie" is both true and a massive oversimplification.
What's the difference between kJ and kcal?
If you've ever flipped a food packet and felt more confused than when you started, this one's for you. kJ and kcal both measure the same thing - here's what that actually means and how to convert between them in seconds.